Digital Marketing Major Topics

There are many topics in digital marketing. Here I will tell you what are the major topics cover in the digital marketing course. 

1. SEO:- SEO stands for Search Engine Optimization. SEO help us to optimize the website for search engines. It is the process of getting traffic from search engines such as google, yahoo, bing, etc. SEO is the technique for designing a website to rank well in search engine results.

2. SMM:-  SMM stands for Social Media Marketing. it helps us to gain popularity with social media platforms such as Facebook, Twitter, LinkedIn, Pinterest and so more. A digital marketer knows the power of social media platforms to market the brand image of an organization.

3. Email Marketing:- As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.

4. Web Master:- It is web service by Google, provided by free of charge. It helps us to check the indexing status and optimize visibility of websites.

5. Analytics:- It is a web Analytics service gives by Google. it helps us to track and making a report on website traffic.

6. Adwords:- It is developed by Google where advertisers pay to display brief advertisement service offerings, product listing, video content, and generate mobile applications.

7. ASO:- It stands for App Store Optimization. It helps us to gain visibility in the app stores and increase our organic downloads. Through this more people are able to find our app and download it.