Saturday, July 13, 2019

WHAT IS DIGITAL MARKETING

Digital Marketing means to promote products or brands through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing referred as online marketing, internet marketing or web marketing.digital marketing has a very wide scope. Digital marketing develops since the 1990s and 2000s. it has changed the way brands and businesses use technology for marketing.
                                          Digital marketing refers such as search engine optimization, content marketing, search engine marketing (SEM), influencer marketing, Display advertising, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and optical disks and games are becoming more common in our advancing technology.

Why Digital Marketing?
 Through digital marketing a reporting and analytics engine can be layered within a campaign it allows the brand and organization to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made. The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.with the help of  social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them. It also provides an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.



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